Sony is Now #1 in Full-Frame Cameras in the US

Sony just announced that it is now #1 in the United States in the full-frame interchangeable lens camera market, overtaking Canon in both units sold and dollars generated in the first half of 2018.

Sony says that 4 out of every 10 full-frame cameras sold during the period were made by Sony. Here’s a chart by Sony showing its explosive growth in the full-frame camera market:

This latest news speaks to the rapid growth of mirrorless cameras. While Canon and Sony have yet to announce a full-frame camera in the mirrorless market, Sony currently has four: the Sony a9, a7R III, a7 III, and a7S II.

“These strong results can be attributed to the company’s leadership in transitioning the market from older DSLR technology to next-generation mirrorless cameras,” Sony says.

Across the entire mirrorless camera market, Sony’s dominance has been strong: the company has held the #1 spot for cameras sold and dollars raked in for over 6 years now.

Sony’s bestsellers are the a7R III and the a7 III, the latter of which is a formidable camera that’s priced at just $1,998, making it an attractive option for photographers looking to jump into the world of full-frame for the first time. The a9 has also seen “rapid adoption” among professional sports photographers and photojournalists, Sony says.

Sony previously announced that it had taken the #2 spot in the US in April 2017 and the #1 spot in China in June 2018.

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