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Khloé Kardashian: Ad Campaign Isn’t a Photoshop Fail — It’s a Wide Lens

Khloé Kardashian is taking to social media to defend her fashion label’s latest ad campaign, explaining to critics that the photos weren’t a “Photoshop fail” — they were simply shot with a wide-angle lens.

Good American, Kardashian’s size-inclusive fashion line, just released a set of new advertising photos to promote its first footwear collection. But what many people immediately focused on is how distorted and stretched the shoes are in one of the shots of Kardashian:

“I’m not sure who has edited this image but I understand the angle they wanted to try but sweetie this isn’t it,” one commenter writes.

“This looks weird,” says another.

“Why does her head look photoshopped on?” another commenter writes.

“I love the brand and fit of the jeans,” a customer states. “I strongly dislike this ad. It’s unrealistic. And just make girls think they need to do this crud to their own photos. Be real. Be you. Be authentic. We like you for you, Khloe. Not for the photoshopped version.”

As more and more of the responses online criticized the “Photoshop” job, Kardashian took to Twitter to explain that the photo wasn’t digitally manipulated at all.

“HA I’m cracking up!” Kardashian writes. “[For a] few of those GA photos, we shot on a camera lens that creates a stretching effect. The closer the object is to camera they will get elongated. So in some of my photos my feet/fingers look incredibly long. Not to worry! I still have normal size hands/fingers.”

“[H]ow could anyone believe this is the size of my feet?!” Kardashian writes. “It’s the angle and the type of lens. And personally I think this camera lens is so f**king cool. It gives the photo a different vibe and not the same old visual I always see.

“I can’t believe I’m even tweeting this LOL my old hands normal sized hands are still in tack. Nope I didn’t get a surgery to stretch my fingers and nope it’s not a ‘photoshop fail’.”

Lens focal length can indeed have a huge effect on how the subjects in photos look — as they say, the camera adds 10 pounds — and researchers are even working on software algorithms to correct the distortions caused at the edges of wide-angle photos.

Regardless of how you feel about the choice of lens, however, these unusual advertising photos have definitely succeeded in getting people talking about Good American and its new shoes.

(via Good American via People)



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